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The article focused on how entertainment and sports events have contributed to strengthening the tourism sector in Saudi Arabia by attracting more visitors to areas such as Al-Ula, the Red Sea, Diriyah, and Qiddiya. Additionally, conference and exhibition tourism have helped reduce seasonality and increase tourist spending, especially in business tourism, along with the expansion of the hotel capacity in Riyadh and Jeddah. These factors have led to a noticeable growth in the Kingdom's tourism industry.
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