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Global airlines are facing a difficult few years due to rising jet fuel prices, which remain affected by the war in Iran and disruptions in oil supply through the Strait of Hormuz. If costs continue to increase, airlines may be forced to raise ticket prices, cut back on their fleets, and scale down expansion plans, with forecasts suggesting that the crisis could last from three to five years. Despite the continued demand, which recorded 2.3 billion bookings in the first half of the year, the surge in ticket prices by over 10% and rising expenses threaten the future of the industry. There are concerns that consumers' purchasing power will decline, impacting travel demand. Airlines are seeking to improve efficiency by replacing aging aircraft and developing technologies such as artificial intelligence to cope with financial pressures and fuel price fluctuations.
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