9 Hrs
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اقتصاد
How Rolex Wealth Endures
The Perpetual office manages the wealth of the family of Rolex founder Hans Wilsdorf, which comprises around 90 members. It does so through five funds combining stocks, bonds and private investments, while allowing each family member to choose their own risk level. The office invests beyond traditional assets, including in aircraft leasing, music royalties, cold-storage warehouses, and rescue and firefighting helicopters, drawing inspiration from the long-term diversification strategies of universities such as Yale and Harvard. The stock-and-bond fund returned around 15% annually over the past three years, while the credit fund returned close to 10%. The office cautions that losses may occur in some years and stresses the importance of patience in preserving wealth across generations.
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