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The founders of Shopify and Airbnb turned two problems they faced into global platforms: Shopify developed e-commerce tools after struggling to set up their own store, while Airbnb connected accommodation hosts with travelers. Both companies relied on offering scalable services for a fee, without Shopify having to sell products itself or Airbnb having to own properties. In 2025, Shopify reported revenue of $11.6 billion and Airbnb $12.24 billion, despite challenges such as the pandemic and a slowdown in e-commerce, which led both companies to cut costs and reset their priorities. Their experiences show that an idea alone is not enough: success requires solving a problem faced by enough people, building a business model that can scale, and adapting to change.
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