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الاقتصادية
Source: الاقتصادية
17 Hrsالاقتصادية
Source: الاقتصادية
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The Association of Tennis Professionals (ATP) announced that revenue from its central partnerships rose 49% in 2026, surpassing $100 million for the first time. The figure covers the association’s partnerships and does not represent total revenue from tennis tournaments worldwide. The ATP attributed the growth to expanded contracts and the addition of new partners, including Saudi Arabia’s Public Investment Fund and the firms Julius Baer and EQT. About 70% of global sponsorship revenue, meanwhile, goes to tournaments. A growing audience—with attendance reaching around 5.6 million fans in 2025—has strengthened tennis’s commercial appeal, and rising returns are expected to support tournaments and players.
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