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2026-11-12T13:41:57.385Z

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Tihama Partner Ends Deal

Tihama Partner Ends Deal

Tihama Distribution, a subsidiary of Tihama Advertising, Public Relations and Marketing, received notice from Houghton Mifflin Harcourt terminating its exclusive distribution agreement, despite the agreement having previously been renewed through December 2028. The foreign company attributed its decision to three reasons: outstanding payments for January through May 2026, failure to meet sales targets, and an attempt by the former executive management to replace the exclusive distributor with another affiliated company. Tihama said these matters date back to the period under the previous management. The financial impact of the termination has not yet been determined, but preliminary estimates point to a possible negative impact on the educational distribution segment.

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