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المصري اليوم
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Wasif: Gold Jewelry Sales Rise
During the first seven months of 2026, the Egyptian market experienced a significant revival in gold jewelry sales, thanks to a decline in prices compared to the record levels seen at the start of the year. The drop in gold prices, driven by the escalation of the war in the Middle East and rising oil prices, encouraged consumers to make new purchases. From the beginning of the year through mid-year, prices for 21-karat gold increased by only about 150 Egyptian pounds, creating a relatively stable environment that helped boost demand for gold as a means of savings and adornment. Additionally, the sector saw substantial improvements in manufacturing quality and a diversification of designs to cater to various tastes and purchasing powers, leading to an expanded customer base and increased market enthusiasm for gold jewelry.
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