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Israel has launched a new campaign to influence the responses of AI models, such as ChatGPT, concerning Gaza and the Israeli military, aiming to improve its image amid a decline in American public support across various political spectrums. Using the French public relations firm "Havas Media," Israel established an institute intended to supply AI systems with positive information about Israel, through the dissemination of documented and realistic content, including articles and programs that support the Israeli narrative and oppose anti-Israel sentiments. The campaign cost approximately $100,000 and involved the use of disinformation materials that emphasize the ethics of the Israeli military and pose positive questions about the situation in Gaza.
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