24 Hrs
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بوابة الفجر
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2B Sales Rise as Installments Hit 70%
Installment sales at "To Be" have increased to approximately 70% of the total over the past two years, compared to less than 40% before that. This shift is due to rising electronics prices and changing consumer behavior among Egyptians, who now focus more on the monthly installment value when making purchasing decisions. The company does not provide financing directly but connects customers with over 30 partners, including banks and financing companies, offering multiple payment options and reducing default risks. Installment technology has become essential in daily life, which has helped sustain demand for mobile phones and home appliances despite economic challenges.
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