بوابة أخبار اليوم
Source: بوابة أخبار اليوم
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Source: بوابة أخبار اليوم
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The article discusses ways to enhance tourism cooperation between Egypt and Jordan through joint travel programs aimed at distant markets, especially those in the Far East, South America, and Latin America. The initiatives include organizing trips that combine religious and historical sites in both countries, such as the Holy Family's journey sites in Egypt and the Baptism Site in Jordan, with the goal of attracting tourists from around the world. Experts emphasized the importance of involving the private sector in designing and marketing these programs to boost regional competitiveness and expand the tourist base, with a particular focus on spiritual and religious tourism. This is especially relevant as the anniversary of Christ’s baptism approaches in 2030, representing a significant opportunity to promote global tourism products. Officials also praised government efforts to diversify tourism products and develop cooperation between the Egyptian and Jordanian sectors to maximize the benefits from their shared tourism, archaeological, and spiritual heritage.
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