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Evolution of Mawlid bride industry
The article explores the origins and evolution of the Egyptian "Maoulid Bride" industry, which is related to sweets and symbols associated with the celebration of the Prophet Muhammad's birth. The roots of the bride and horse date back to the Fatimid Caliphate era, when they were symbolically crafted to represent strength and beauty, serving to document folk heritage and cultural identity. Over time, the materials and forms of the bride have developed, from traditional sugar paste to designs inspired by modern cartoon characters, risking the preservation of the cultural identity embedded in these symbolic figures. There is concern that replacing the original symbols with global characters may diminish the social rituals' meaning of connecting with heritage. Additionally, the disappearance of these symbols threatens to break a link between generations and weaken the social rituals that unite families and communities during these occasions.
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