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Accor France plans 25K hotel rooms in Egypt
The article focused on the plans of the French company "Accor" to expand into the Egyptian market, where it intends to add approximately 25,000 hotel rooms over the next three years. The company emphasized its desire to diversify hotel products in accordance with the nature of Egyptian tourist areas, with an emphasis on offering authentic tourism experiences that reflect local culture and identity, as well as improving service quality. The officials also highlighted the importance of developing human resources through the establishment of a specialized academy and exchange of expertise, along with enhancing cooperation in joint marketing and increasing investment in Egypt's tourism and hospitality sector.
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