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Madbouly Discusses Hotel Investment with Accor
The article discusses the Egyptian government's announcement of its support for the expansion of the French company "Accor" in the Egyptian market. The hospitality giant plans to add around 25,000 rooms over the next three years. This was announced during a meeting between the Prime Minister and the Chairman of "Accor," who confirmed that the company considers Egypt a promising market and intends to diversify its hotel offerings to match the variety of tourist destinations. They aim to provide authentic tourism experiences that are intertwined with Egyptian culture and identity. The Chairman of "Accor" also proposed establishing a specialized hospitality academy to train Egyptian talent, in order to support the development of the tourism sector, which has seen increased tourist activity, rising demand for high-quality hotels, higher occupancy rates, and increased accommodation prices—especially in the luxury sector. The ministry and the company agreed to strengthen cooperation in marketing, staff training, and brand development to support Egypt’s vision of diversifying its tourism products and increasing hotel capacity, thereby achieving greater economic returns from the tourism sector.
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