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بوابة أخبار اليوم
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Cityscape 2026 cancellation impacts tech exhibitions
The organization of the "Cityscape Egypt 2026" exhibition has been canceled, which is the most important real estate event in Egypt. This reflects a significant shift in the real estate market and marketing methods. Traditional exhibitions are no longer a primary means of sales, as clients now possess information and seek the best deals online. This reduces the importance of physical attendance and lowers costs for companies. These changes indicate that the industry is moving toward adopting more effective digital marketing tools focused on converting interest into real sales. Exhibitions will still exist, but in a more specialized and technological form, rather than being viewed as a standalone "selling machine."
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