بوابة الفجر
بوابة الفجر
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The article discusses the importance of liberalizing trade between Egypt and the MERCOSUR member countries, which entered a significant phase in 2026. This phase involves completing tariff reduction stages to achieve "zero tariffs" on most products, with exceptions for some sensitive goods. Such measures give Egypt a substantial competitive advantage and enhance its export opportunities to Brazil and Latin American markets. Egypt's exports to Brazil have increased from $94 million in 2016 to $1.35 billion in 2025, representing a growth of over 1,336%. The exported products have diversified from fertilizers to agricultural products and food industries, notably frozen strawberries, which dominate 83% of the Brazilian market worth approximately $200 million. Egyptian companies also benefit from unconventional opportunities, such as exporting processed coffee and perfumes. The Chamber of Commerce plans to organize trade missions to strengthen interactions with Brazilian importers. Experts affirm that successful exporting requires studying the local market and consumer needs, improving Egyptian companies' participation in trade exhibitions, expanding product ranges, and addressing shipping cost challenges to ensure a strong presence in the Brazilian and broader Latin American markets.
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