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During his participation in the WTTC Summit, the Egyptian Minister of Tourism and Antiquities focused his activities on enhancing tourism cooperation with Saudi Arabia and France, aiming to increase tourist influx to Egypt. The minister met with his counterparts and officials from major hotel companies; the meetings reviewed expansion plans in the Egyptian market, including boosting yacht tourism and cruise activities, as well as developing Egyptian talent in the tourism and hospitality sectors. There was also an emphasis on utilizing modern technology, such as artificial intelligence, to support tourism promotion, with a focus on increasing the number of tourists and expanding investment activities in tourist areas like the North Coast.
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