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بوابة الفجر
Samir Omar: AI Transforms Newsrooms but Won't Replace Journalists
Samir Omar, head of the News Channels sector at United Media Services in Egypt, affirmed that artificial intelligence contributes to the development of newsrooms but will not replace journalists. He emphasized that utilizing modern tools enables the production of accurate content and a better understanding of audience interests. He also highlighted the importance of maintaining editorial independence and not relying entirely on media algorithms, noting that the ability of content to attract attention does not always reflect its true value or priorities. The conference discussed the impact of digital transformation on the Arab media industry, focusing on enhancing credibility and professionalism amid AI technology, and on safeguarding the role of journalists in the news production process.
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