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Generation Z Billionaires Shift Art Spending
A recent report on the global art market reveals that wealthy Generation Z collectors are the highest spenders, with their average expenditure reaching approximately $347,460 in 2025. This figure is more than double the average spending of older generations, even though they represent only 9% of the sample. Their activity in acquiring high-value artworks is on the rise; they were responsible for half of the deals exceeding one million dollars. The wealth and influence of their families further encourage Generation Z's participation, as they also actively engage in art events and are willing to take greater risks—56% are investing in emerging talents. Additionally, they prefer digital channels and direct purchases via social media platforms, although 87% of transactions still occur through traditional galleries, with a noticeable shift toward digital interactions and remote buying.
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