1 Day
Source:
بوابة الشروق
Magdy El Hawari on Art as Work
The article features a call from director and producer Magdy El Hawary to reconsider the mechanisms of work within the Egyptian art industry. He emphasizes that the current crisis requires more than just reviewing wages and filming requirements; it involves addressing the value and message of artistic work, while maintaining a balance between economic returns and artistic quality. Hawary highlights that an excessive reliance on high costs and wages shifts the discussion away from how to present works that attract audiences and preserve their integrity. He underscores that true profit lies in artistic excellence and the ability to recoup investments. He also criticizes the exaggerated competition for star actors and inflated salaries prior to evaluating scripts and production quality, urging the study of fair contractual models and a just distribution of risks. Hawary stresses the importance of regulating filming processes and establishing clear standards to distinguish between necessary expenses and exaggerations, while respecting the responsibilities of all industry partners. He affirms that quality is the foundation for confronting the crisis, and that the industry's continuity depends on responsibly combining artistic integrity with economic production. Finally, he warns against reducing the profession to just quick profit-making at the expense of artistic value.
Size: 120%Text Size
Notice: This Is an AI-Generated Summary
Comments (0)