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The El Gouna International Film Festival, which has been supported by the Sawiris family since its inception in 2017, seeks to enhance its international stature by attracting major stars and prominent cultural platforms. Its goal is to offer diverse cinematic experiences and promote El Gouna as a cultural and tourist hub. However, the ninth edition revealed a decline in enthusiasm and creativity compared to the early years, with fashion and lighting taking precedence over artistic content. The focus has shifted more toward spectacular displays rather than showcasing films of high artistic value. Currently, the festival needs a renewed vision and a balance between financial success and sustainable artistic presence to maintain its position as a creative platform that meets the expectations of audiences and critics alike. It must also work to restore its popularity and value after years of repetition.
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