مصراوي
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Broadcaster Nashaat al-Dihei revealed that the proposal to rename the TeN channel “Al-Ashira” (“The Tenth”) came after he called for institutions to use Arabic names, and someone challenged him to apply that principle to the channel he heads. He said he discussed the matter with the channel’s managers, who considered keeping the commercial name or reverting to “Al-Tahrir,” before he suggested “Al-Ashira,” while retaining the letters TeN in the design as an abbreviation of Tahrir Entertainment Network. He explained that he first used the name during a conversation with Russian President Vladimir Putin, as a prelude to proposing the change. Responding to criticism, he said that his question to Putin about his identity was intended to ask his name, country, and institution.
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