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The UK’s “Be Prepared” campaign, launched on 22 October 2026, sparked controversy by urging households to keep enough supplies for three days, including three litres of drinking water per person per day. Critics raised concerns about people rushing to buy supplies, the added burden on low-income households, and limited living space. Other countries have adopted varying recommendations, from three days’ worth in France, the Netherlands and Japan to a week’s worth in Sweden and Norway, in case disasters or crises disrupt services and supplies. Supporters stress that the aim is to prepare gradually and in appropriate quantities, not to hoard out of fear. Critics, meanwhile, argue that stockpiling does not absolve governments of their responsibility to protect services and ensure the availability of goods. Crises such as the COVID-19 pandemic, power outages and floods have reinforced these preparedness efforts.
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