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Ashraf Helal, head of the Electrical Appliances Division at the Federation of Egyptian Chambers of Commerce, said Black Friday offers are not fake: retailers or manufacturers absorb part of the discount from their profit margins, and companies may forgo an annual bonus ranging from 2% to 5%—and sometimes reaching 10%—to boost sales. He added that some retailers may cut prices by 5% on their remaining stock. Meanwhile, appliance costs have risen due to higher interest rates, the dollar, oil prices, shipping and insurance, with factories absorbing some of the increase. He called for transparent pricing of old and new inventory and proposed using the average of the two prices to ensure fairness and protect consumers.
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