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المصري اليوم
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المصري اليوم

2026-11-04T01:21:23.000Z

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White Friday Cost Test

White Friday Cost Test

“White Friday” sales in Egypt begin on November 27, with the apparel and home-appliance divisions assuring shoppers that current prices will not be immediately affected by the rise in the dollar. Samah Heikal, a member of the apparel division, said the products on offer were either made or had their components imported around six months ago. She expects the currency’s rise not to undermine the sales and says the discounts could help boost sales. Consumers are watching to see how higher production costs will affect prices and discounts during the season.

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