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The Egyptian General Authority for Exhibitions and Conferences and Meta Mall have signed a partnership to launch Egypt’s first virtual exhibitions platform, with the aim of developing the sector, strengthening its competitiveness, and expanding participation by exhibitors and visitors. The project will begin by scanning Hall 5 at the Cairo International Convention Centre and converting it into a 3D digital replica. The remaining halls will be converted in stages over the course of the contract. The platform will support virtual and hybrid exhibitions, as well as registration, ticket booking and entry via QR codes. It will also offer a smart events app and services including business meetings, live streaming and data analytics.
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