1 Day
Source:
The Guardian
Men wear jeans despite heatwaves
Despite record-high temperatures, many men continue to wear jeans during a heatwave, including public figures like Andy Burnham and fashion insiders at Paris Fashion Week. Sales of denim jeans have increased, with some brands reporting significant weekly growth, as men favor denim for its perceived breathability and versatility. Experts interpret this trend as a reflection of masculinity and fashion habits, with some arguing jeans remain a practical choice despite the heat.
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