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During Naomi Osaka's US Open match, a luxury suite audience ignored the game to film a photo shoot, prompting the umpire to intervene and ask them to sit down. The incident highlighted concerns over the increased presence of influencers at the tournament, which aims to attract new audiences but has faced criticism for disrupting play and undermining the event’s focus. Osaka eventually won her match, but the disruption drew attention to the balance between celebrity culture and maintaining the integrity of professional tennis.
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