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Zarad Jordan Editorial: A Jordanian Tourist in His Land
The article addresses the topic of domestic tourism in Jordan and its economic and social importance. It emphasizes that Jordan possesses tremendous tourism assets, including historical, natural, and religious sites, but there is a weakness in their effective utilization. The article highlights that Jordanian citizens are not sufficiently benefiting from tourism within their country, despite the desire and financial capability to enjoy local entertainment and travel experiences. It stresses the need to develop the tourism product to include continuous programs and events throughout the year, along with improving infrastructure and services to encourage Jordanians to spend their holidays domestically. Additionally, it points out that tourism as an economic resource can support employment and development in the provinces, and that activating the domestic market offers a huge opportunity to strengthen the national economy instead of relying solely on foreign tourists. Ultimately, the article underscores the importance of Jordanians knowing their country and taking advantage of its tourism potential through effective, sustainable promotion and investment in local sites and landmarks.
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