24 Hrs
Source:
عربي21
Salah's Trabzon deal becomes city promotion
Mohamed Salah's transfer to the Turkish club Trabzonspor has become a media and promotional event that focuses on showcasing the city and its culture, rather than just the football deal. Salah's appearance in a family-oriented and patriotic advertisement highlighting everyday life, food, and local customs was used to enhance Trabzon's human and cultural image. The club also managed the campaign in a way that connects Salah's popularity and global influence, as he has over 106 million followers on social media, thereby broadening the reach and promotion of the city. This approach boosts its cultural and tourism presence to a global audience, especially in Egypt and the Arab region. The deal is seen as an opportunity to increase interest in the team and the city on an international level.
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