Adidas urged to boycott over Israeli soldier ad
Adidas is facing calls for a boycott after a promotional campaign featuring an Israeli soldier who is amputee. He lost his foot during a military operation in Gaza in 2021. The campaign, titled "One Shoe Service," targeted amputees and offered the chance to buy a pair of sports shoes at half price. It sparked strong reactions from human rights organizations and protesters on social media, who considered it a major human rights mistake to use a soldier responsible for the killing of Palestinians and depict him in a sports campaign. This campaign comes amid widespread anger towards the Israeli occupation and the aggression on Gaza. The company has previously faced boycott campaigns, including the removal of celebrities and ads.
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