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There has been a significant decline in demand for outbound tourism in Jordan due to the geopolitical tensions in the Middle East region, with international bookings dropping by over 70% compared to last year, while inbound tourism reservations decreased by 80%. This has negatively impacted travel and tourism agencies, leading to reduced marketing expenditures and weaker revenues. On the other hand, domestic tourism has emerged as a supportive option, with the "Our Jordan is Heaven" program benefiting from approximately 180,000 Jordanians visiting local tourist sites. However, this is not enough to compensate for the losses. Additionally, tourism associations are negotiating with hotels and relevant authorities to secure financial support. The number of outbound tourists declined by 10.5% in the first seven months of the year, with tourism spending decreasing by 7.5% to about 1.15 billion dollars.
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