Jordan launches tourist bureau in China
The opening of the Jordan Tourism Representation Office in China aims to enhance Jordan's marketing presence in the Chinese market, attract more Chinese tourists, and develop partnerships with tourism companies and event organizers in China. An agreement has been reached to officially represent the authority to support the promotion of Jordan as a tourist destination, along with plans and strategies to increase the number of Chinese visitors and boost its competitiveness as a global travel destination. This step is considered important for developing marketing tools and building sustainable relationships with the Chinese tourism sector, with the goal of increasing the number of Chinese tourists and generating greater tourism revenues from the Chinese market.
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