19 Hrs
Source:
السوسنة
Ministry of Tourism influencer spending details
The article discussed the hosting of influencers and activists from outside the Kingdom by the Ministry of Tourism and Antiquities or the Tourism Activation Authority over the past three years. Deputy Ahmed Ibrahim Al-Hmaisat asked the government about the financial costs, the criteria used in selecting these influencers, the targeted countries, and the results of these visits in terms of promoting tourism to Jordan. He also requested a detailed breakdown of the expenses incurred for each individual, including travel tickets, accommodation, transportation, visit programs, and asked for disclosure of the outcomes of these visits regarding their impact on increasing tourist numbers and revenues, an assessment of the return on investment, and whether there are contracts with companies or agencies arranging these visits. The article emphasized the importance of understanding the precise costs and the actual impact of these initiatives on tourism promotion, while inquiring about the frequency of hosting these individuals and the objectives behind such repeated visits.
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