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The article focused on strengthening economic relations between Jordan and the European Union through the upcoming Jordan-European Investment Conference scheduled for November 19 at the Dead Sea region under the patronage of King Abdullah II, with the participation of European Commission President Ursula von der Leyen. The conference aims to transform the economic partnership into joint investments and projects worth nearly $15 billion spread across 15 sectors, with the goal of supporting growth, creating jobs, boosting manufacturing, technology transfer, and increasing Jordanian exports to the European market. Additionally, the rising exports, which grew by 36.5% in the first half of this year, highlight untapped export opportunities valued at approximately $926 million, particularly in the apparel, chemicals, and jewelry sectors. This reflects significant growth potential, especially with improvements in rules of origin and the reduction of technical barriers.
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