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Singapore rewards 15 minutes of daily reading
Singapore has launched a national campaign titled "Read Singapore" (ReadSG), which will run for five years. The initiative encourages citizens and residents over the age of 15 to read for 15 minutes daily in exchange for virtual monetary rewards. Individuals are registered through a digital identity system and are given reading profiles with names of local foods. They earn virtual coins for each reading session, which can be redeemed for real money once a certain threshold is reached. The program aims to promote a reading habit, despite criticisms suggesting that the rewards may reduce intrinsic satisfaction and encourage a focus on external incentives. Similar initiatives exist in Kazakhstan, where the national "Reading Nation" marathon is organized to boost reading through competitions and substantial cash prizes.
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