19 Hrs
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الوقائع الإخبارية
Superficiality as Industry and Wealth
The article focused on writer Hussein Al-Rawasheh's critique of the societal shift towards organized triviality on the internet. It highlights how superficiality and the fake media revolution have become a "soft power" influencing awareness and shifting priorities from substantive issues to superficial battles and marginalities. Al-Rawasheh revealed that manifestations of this phenomenon include platforms for sponsorship, festivals, awards, and rapid marketing networks, which have led to the exclusion of traditional intellectual competencies such as thinkers and academics. As a result, their influence has waned, and they have become isolated. Ultimately, he considers that those seeking authentic content and deep thought face an intellectual alienation due to the dominance of provocative algorithms in the content market, posing a threat to the outputs of awareness and culture.
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