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The article focused on Jordan's efforts to enhance and develop the tourism sector by targeting the Russian and Chinese markets. The measures include improving the tourist environment, facilitating visas, increasing air connectivity, developing services, and promoting the sector, all aimed at attracting more tourists from these two markets, which hold significant growth potential. The two royal visits to China and Russia, along with collaboration with international tourism companies and platforms, were highlighted as the foundation for strengthening Jordan's position as a global tourist destination and leveraging the substantial economic and tourism opportunities in both markets.
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