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الوقائع الإخبارية
Jordan plans to attract more Russian and Chinese visitors
The article focused on Jordan's efforts to enhance and develop the tourism sector to attract more Russian and Chinese tourists through improving the tourism environment, developing services, and expanding the markets. This was achieved through facilitating procedures, developing infrastructure, and comprehensive marketing. The measures included increasing communication with the two markets, strengthening air connectivity, improving and guiding tourism services, as well as organizing promotional events and marketing specialized tour programs, with an emphasis on cultural, religious, and beach tourism. Experts also noted that this initiative aims to diversify markets and increase the number of visitors, highlighting opportunities offered by Aqaba, the Dead Sea, and Wadi Rum to support the economic growth of the tourism industry.
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