Two years of work boost tourism and culture
Over the past two years, the tourism and cultural sectors in Jordan have implemented strong initiatives to enhance their roles in economic growth. Tourism programs promoting domestic travel have been expanded, and efforts have been made to improve and restore halted tourism facilities, alongside supporting workers through measures including loan deferments and wage reductions until the end of 2026. These steps aim to stimulate the tourism sector, which has been affected by regional challenges. Additionally, key tourist sites such as the Dead Sea Beach and the Dead Sea Corniche have been reopened, and an eco-lodge has been inaugurated in the Yarmouk Nature Reserve, with a focus on environmental preservation and historical site protection. In the cultural realm, projects documenting history and heritage have been launched, archaeological sites have been rehabilitated, and cultural events and festivals like the Jerash Festival have been organized to strengthen national identity and attract tourists. Jordan has also achieved environmental successes, most notably the inclusion of the Aqaba Marine Protected Area on UNESCO’s World Natural Heritage list, along with the development of diverse sustainable tourism projects that enhance Jordan’s reputation as a tourist and cultural destination.
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