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The site of Bethany (Al-Maghtas) in Jordan has been designated as a protected natural reserve spanning 10 square kilometers, with the aim of safeguarding its religious and historical heritage, as well as enhancing the environmental aspects connected to the Jordan River, its valleys, and surrounding vegetation. This step comes in preparation for the celebration of the second millennium of the baptism of Jesus Christ in 2030, and it reinforces the site's status as a global religious tourist destination. The government authority is working on developing a management plan that integrates biodiversity protection with the preservation of the site's spiritual and historical value, organized visitor movement, and coordination with relevant entities to ensure the site's sustainability. The initiative seeks to activate sustainable environmental and tourism programs, support the local economy, and emphasize balancing development with the protection of religious identity and heritage—all in the framework of upcoming celebratory preparations that aim to safeguard the site and strengthen its international standing.
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