Jordan aims to expand exports to five key markets
The article examines opportunities for exporting Jordanian products to the Indonesian market, with a focus on dates, chocolate, biscuits, tahini, and sesame-based products. The study indicates that Indonesia’s imports from these categories amounted to $359.4 million in 2024, while Jordan’s exports in these sectors were significantly lower, with dates reaching $57,200, chocolate and biscuits $48.2 million, and tahini $36.1 million. There is a substantial gap that underscores the need to enhance Jordanian export capabilities, paying particular attention to certification, registration requirements, and price competitiveness, to ensure effective market entry into Indonesia—a market representing a significant investment opportunity. The study recommends concentrating on the quality and differentiation of products, completing registration and halal procedures before Ramadan season, and carefully selecting importers to guarantee successful exports.
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