24 Hrs
Source:
الوكيل الإخباري
Hajazeen and Turkish agency target tourism growth
The Jordanian Minister of Tourism and Antiquities, Dr. Emad Hadjazin, discussed ways to strengthen strategic partnerships to attract tourists to Jordan with Suna Sihah Tordoksevinen, Director General of the Turkish Tourism Promotion and Development Authority. The meeting addressed the development of joint tourism programs, leveraging Istanbul's status as a global air hub to access European and Asian markets, as well as enhancing cooperation in digital marketing and exchanging expertise in destination management. The minister stressed the importance of shifting from traditional promotion to effective partnerships to increase hotel stays and tourism spending, emphasizing the necessity of coordinated efforts between the government and the private sector to elevate Jordan's position as a sustainable and diverse global tourist destination.
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