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الوقائع الإخبارية
Jordanian Hotels Engage in Turkey Talks
The Jordanian Kingdom, in its efforts to enhance its international tourism presence, is seeking to build strategic partnerships with Turkey to increase the flow of tourists to Jordan. During a meeting between the Minister of Tourism and Antiquities, Dr. Imad Hegazi, and the Director General of the Turkish Tourism Promotion and Development Agency (TGA) in Istanbul, they discussed joint tourism programs, leveraging Istanbul as a major air traffic hub for the European and Asian markets, as well as strengthening marketing cooperation and exchanging expertise in destination management. Officials emphasized the importance of shifting from traditional promotion to quality partnerships that drive tourism movement, increase hotel nights, and boost spending. The focus is on coordinating efforts between the government and the private sector to enhance Jordan’s reputation as a sustainable and diverse tourist destination. These initiatives are part of broader efforts to expand partnerships with target markets to increase tourist numbers and hotel occupancy rates, supporting the national economy.
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