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Crown Prince Mohammed bin Salman of Saudi Arabia emphasized that the launch of "SIR" for "ExoBot" vehicles represents an important step in enhancing the kingdom's global standing in the automotive industry. This initiative is part of efforts to build a sustainable and thriving industrial ecosystem in line with Saudi Vision 2030. The company's products will include sedans and SUVs, manufactured at the King Salman Automotive City in King Abdullah Economic City, which is the largest of its kind in the Middle East and one of the most advanced automotive facilities worldwide. It is预计 that the company will contribute over 30 billion SAR (8 billion USD) to the kingdom's GDP, improve the trade balance by approximately 80 billion SAR (21 billion USD), and create direct and indirect jobs by 2034.
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