Saudi Crown Prince unveils Sir Company's first cars
The Crown Prince of Saudi Arabia, Prince Mohammed bin Salman, launched the first cars from the "Sir" company under the name "ExoBot," as part of the Kingdom's efforts to promote the automotive industry in accordance with Saudi Vision 2030. The "ExoBot" vehicles range from sedans to four-wheel drives and are manufactured at the largest "Sir" industrial complex in the Middle East, located in King Abdullah Economic City. The company is expected to contribute more than 30 billion Saudi riyals (8 billion dollars) to the local GDP and help improve the trade balance by approximately 80 billion riyals (21 billion dollars) by 2034, while also creating direct and indirect jobs. The initiative aims to strengthen the Kingdom’s position as a regional and global leader in the automotive industry.
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