11 Hrs
Source:
الراي
Source: الراي
11 Hrsالراي
Source: الراي
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Meta is currently testing a change to the Facebook app interface that places Reels videos front and center upon opening the app, instead of the traditional news feed. This move aims to emphasize short-form video content. The test is currently underway in India, where around 60% of young users' time on the platform is spent watching videos. The goal of this approach is to enhance a video-centric experience, boost engagement, and increase the amount of time users spend within the app. The adjustment allows users to revert to the classic design through settings, while Meta indicates that the experiment is still in progress and may expand to other markets like the United States if the results are positive. The shift focuses on leveraging the popularity of videos to increase advertising revenue and drive greater user interaction.
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