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In 2026, social media platforms have become major forces that significantly influence the economy and politics, with Meta controlling over 40% of the world's population through Facebook, WhatsApp, and Instagram. Meanwhile, platforms such as YouTube, Telegram, and X are competing with them. These platforms have transformed into massive markets, where the value of social commerce exceeds $2.1 trillion, with notable growth in sales from TikTok Shop and Doyen. The platforms face regulatory challenges, as rising sovereign protections and imposed restrictions impact revenues and the overall digital environment.
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