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IDC reported that the global smartphone market is facing increasing pressures, with shipments declining by 22% in the third quarter of 2026, recording the lowest level since data tracking began. This downturn is attributed to the memory supply crisis and rising costs of electronic components related to AI technologies. The company also noted that memory costs have surged by 350% since last year, adding to the challenges faced by companies in production and pricing. Market forecasts suggest continued weakness until 2028. Despite a 5.8% and 4% decline in shipments respectively, Samsung and Apple remain in the top two positions, while Chinese companies like Xiaomi, Oppo, and Vivo experienced larger decreases in market share.
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