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Morocco as a Digital Brand Faces Challenges as Poverty and Fragility Lead Egypt, Algeria, and Tunisia to Share Misleading Content About the Kingdom

Morocco as a Digital Brand Faces Challenges as Poverty and Fragility Lead Egypt, Algeria, and Tunisia to Share Misleading Content About the Kingdom

The article states that many digital pages and channels in Egypt, Tunisia, and Algeria rely on producing misleading content about Morocco in order to attract views and generate revenue. They exploit various issues related to Morocco, such as the economic and political crises, by turning real news into controversial material through exaggeration or fabrication. This is often driven by algorithms that respond to sensational content. Platforms like YouTube, Facebook, and TikTok utilize monetization tools to earn income from this content, despite its poor quality or lack of fact-checking. Additionally, some of these pages play on Morocco’s political and social issues, exploiting audience reactions to achieve wider dissemination and higher profits, all without the need to produce original or reliable content.

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