118 Days
Source:
الصحيفة
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Source: الصحيفة
118 Daysالصحيفة
Source: الصحيفة
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The landscape of the major distribution market in Morocco has changed. The share of the "Marjan" group has decreased from around 65% in 2009 to between 35% and 40% in 2024, as companies like "Carrefour," "Bim," and "Cenez" expanded. Although "Marjan" remains a key player, the market is becoming more crowded and diversified, with increasing competition and the combined turnover of the six main players reaching 40.9 billion dirhams across more than 1,300 points of sale. This trend reflects the end of "Marjan's" dominance and leads to heightened competition, while market focus remains concentrated on a limited number of major companies.
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